Introduction to Joe Paine
Joe Paine is a product and furniture design label aiming at creating products that are inventive but simple, sophisticated without pretension, with a focus on outdoor applications, plants and bird life.
A Johannesburg-based “designer-maker” studied design at Wits and launched Joe Paine in 2008, winning an Elle Decoration International Design Award the same year for the much loved Kreep planter, with a further award for emerging designer of the year and his Forrester planter and Mechanical Bureau both being nominated as one of the most beautiful objects in South Africa.
The products range from plant solutions for the home, indoor and outdoor furniture, levitating candles and more are conceived by innovation and invention, born through modernist ideals, understood through prototype and experience, and finally evolve into unique and original objects.
A short history of Joe Paine
Born in Johannesburg South Africa
Completed a high school History Of Art assignment on the Bauhaus
Finished his design studies at WITS technicon, excelling in the subject of “computer literacy”.
Left his manufacturing job to contribute to the opening of the first DOKTER AND MISSES store at 44 Stanley JHB.
Tripped over an overgrown creeper’s tendril, fracturing his hip, inspiring him to design products for plants.
Kreep planter won the EDIDA outdoor award in South Africa.
Established JOE PAINE as a product and furniture design label aiming to design products that are inventive but simple, sophisticated without pretension, with a focus on outdoor applications, simple plants and bird life.
First solo exhibition of furniture and products.
Received EDIDA emerging designer of the year South Africa
Published in Gestalten
Exhibited products at Ambiente Frankfurt Germany
Forrester planter nominated as one of the "Most Beautiful Objects in South Africa"
The process / positioning
My products do not purely rely on visual aesthetics alone. How the user interacts with the product is very important to me. Many of my products are developed from my custom clients’ needs. The aesthetic in the tangible use of a product is very important, A table need not just be a surface, or a planter need not be just a vessel, but rather these are platforms for the better enjoyment these objects that make life better in our built environment.
Jeez, so serious!